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INTRODUCTION
INTRODUCTION
The inaugural 1st British Entrepreneur Award 2024 marks an exciting venture towards fostering sustainable entrepreneurship in developing nations and creating a unique competition to preserve local authentic cultures while uplifting them globally.
The combination of virtual rounds and a prestigious final in London/Paris offers participants a unique chance to showcase their ideas while receiving hands-on support and mentorship. Focusing on fundamental business principles from the grassroots level is paramount in today’s post-COVID landscape. By emphasizing UK standards and branding, participants gain valuable insights into global best practices, potentially leveraging these standards to enhance their ventures.
The final pitch event adds a prestigious element, providing finalists with a platform to present to expert panels. The independent selection process ensures fairness and credibility, enhancing the program’s reputation and impact.
The 1st British Entrepreneur Award promises to be a well-designed initiative with significant potential to positively impact entrepreneurship globally.
INTRODUCTION
OBJECTIVES
a. Develop Sustainable Entrepreneurs Worldwide: Nurturing sustainable entrepreneurship globally to empower individuals.
b. Create Job Opportunities: Addressing unemployment by fostering entrepreneurship in urban and rural areas.
c. Establish Strong Business Fundamentals: Equipping entrepreneurs with essential skills for success in the competitive landscape.
d. Facilitate Networking: Connecting entrepreneurs, industry experts, and mentors for collaboration and growth.
e. Promote Standard Business Branding: Establishing strong business identities through UK standards and preserving local authentic cultures.
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SPONSOR
Egraduate College Reading United Kingdom
Accreditation Services for International Schools, Colleges and Universities.
An approved agency by:
Education qualification from Egradute College Reading UK is equivalent to a UK degree. Students can also pursue their master’s and Phd programs in UK universities after completing this program.
INTRODUCTION
ELIGIBILITY
The eligibility criteria are as follows:
1. Age and Nationality:
- Be between 18-35 years old.
- Local of Malaysia, Indonesia, Thailand, the Philippines, Myanmar, Laos, Cambodia and Vietnam. Other Asia developing countries can apply subject to approval by the organizer.
2. Students in the UK:
- Students from the specified countries currently in the UK on study or graduate visas are eligible to join.
3. Interest in F&B:
- Have a genuine interest in the Food and Beverage (F&B) business.
4. Personal Qualities:
- Demonstrate high discipline and commitment.
- Show adaptability and flexibility in dynamic environments.
- Possess a growth mindset, with a willingness to learn and embrace new challenges.
If you meet all these criteria, you are eligible to participate.
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BUSINESS CONCEPT
· Theme: One Product, One Brand
· Focus: Food & Beverages Industry
· Concept: Small, suitability & scalable Approach
· Approach: A standardized product to ensure uniformity and quality, allowing entrepreneurs to launch their businesses in their local markets back in their country.
· Diversity:Marketing leverages local flavors and cultural elements, blending the universal appeal with regional authenticity.
Why “One Product, One Brand”?
The “One Product, One Brand” concept offers entrepreneurs a clear and focused approach to building a successful business from the grassroots. By prioritizing quality, consistency, and specialization, entrepreneurs can increase their chances of success and establish a strong and memorable brand presence in the market.
Successful model
McDonald’s
McDonald’s leverages its commitment to consistency, adapting seamlessly to local preferences and constantly innovating, ensuring a globally recognized brand that resonates locally.
KFC
Starting from a roadside motel in Corbin, Kentucky, KFC’s focus on delivering distinctive southern-style chicken has propelled it from a local favorite to an international staple.
INTRODUCTION
COMPETITION CONCEPT
This competition provides a vibrant platform for individuals to pitch innovative business marketing ideas, fostering a competitive spirit and offering a chance to make a significant impact.
Competition structure:
- Competition Format:
- Open to individuals from Malaysia, Indonesia, Thailand, Philippines, Myanmar, Laos, Cambodia, Vietnam, and any Asia developing countries of all backgrounds and experience levels, promoting diversity and inclusivity.
- Participants, after expert-led workshops, will submit their marketing ideas within a set timeframe.
Judging Panel:
- Submissions will be evaluated by a distinguished panel of industry experts and entrepreneurs, selected for their expertise in marketing, branding, and business development.
Selection Criteria:
- Evaluation will focus on creativity, feasibility, market potential, and impact.
- Judges will look for uniqueness, relevance, scalability, and alignment with market trends.
- The process includes two judging levels, pre and final rounds in London/Paris.
This competition aims to inspire and develop future marketing leaders by providing them with a platform to showcase their entrepreneurial skills and innovative ideas.
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IMPLEMENTATION & SELECTION PROCESS
Registration Phase
- Method: Online registration.
- Deadline: The closing date for registration is October 30th.
Preliminary Stage
- Training: Online Level 3 Entrepreneurship & Business Start-Up course
- Certification: Upon course completion, participants receive a certificate.
- Submission: Participants submit business plans based on competition requirements.
- Selection: Judges shortlist 15 participants from each country
Post Selection Stage
- Presentation: 15 shortlisted participants present their business plans online.
- Pitching: Participants pitch their marketing strategies and innovation ideas.
- Finalists: 3 finalists are selected from each country
Final Stage
- Location: Shortlisted top 3 participants attend the finals in London/Paris.
- Training: Finalists engage in face-to-face classes in Level 4 Business Management along with hands-on training.
- Final Presentation: Finalists present their business ideas to judges.
- Awards: The top 3 finalists received cash and prizes in kind.
Business Start-Up
- Guidance: Participants begin planning their business in their home countries after the finals with coaching from UK experts.
- Guidelines: Each participant is provided structured guidelines to start their businesses.
- Continued Education: Participants receive online classes at Levels 4, 5, and 6 to further develop their business management skills and knowledge while executing their business.
- Ownership: The business is 100% owned by the individual but operated under with standard SOP/brand from the UK
- Membership Club: Each owner registered under the British Networking Club to foster and build networking among members for the benefit of the business.
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FINALS LONDON/PARIS 2025
The organizers are committed to ensuring that your experience during the finals is comfortable and focused. As such, we will cover the cost of the following amenities:
1. Hotel Stay: Accommodation is provided during the duration of the finals.
2. Local Transportation: Local transportation in London/Paris.
3. Meals: All meals
4. Airport pick up and return.
5. Coaching & Workshop: Access to coaching sessions and workshops
6. Insurance cover
Finalists to book their return flight to London and make all the arrangements for their visa etc. The organizer shall provide all necessary support and advise.
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PRIZES
These prizes and benefits will be awarded to the winners of the competition, adding
significant value to their entrepreneurial journey, and helping them establish and grow their
businesses.
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REGISTRATION/FEES
Those interested should fill in the forms as instructed. Once participants have submitted their full application, the organizers will evaluate it. Payment can only be made once your application has been approved.
Participation fees £95.00.
Registration fees include the following:
- Online Course: Level 3 Entrepreneurship & Business Start-ups.
- Discount for Non-finalists: Those not selected for the finals in London will receive a discount of 20-25% on Level 4, 5, and 6 Business Management courses or any other suitable course from the college.
- Academic Advice.
- Career Coaching & Development.
